Google is finally doing this!
Traditionally
we see the Google Pixel release towards the latter half of the year and
Google is not changing their
release schedule with the Pixel 6 which means we can expect the launch to
happen in early October.Few
things about the Pixel 6 already know, such as a new front
design where the punch hole camera is not only going to be smaller than last year but Google is
also changing the position
from far left to the middle. Also, the handset is expected to have an in-display fingerprint scanner.
Companies
like Apple, Huawei and Samsung have developed their own smartphone SoCs
for a while now. Apple went
even further and built its own highly-integrated SoC for its Macs, which
appeared to be quite powerful when compared to x86 processors from Intel.
Furthermore, its M1 chip carries numerous special-purpose
accelerators that enable performance and capabilities not accessible
to off-the-shelf CPUs, which changes the way Apple's processors can be
used. So it's only natural for Google to get into building the chips that
its OS runs on. It will
allow them to optimize the chip design to how the next version of their
OS and Apps will need to run most efficiently. Also, Google's current
chips that include Pixel Neural core which is camera silicon will
work better on Google's in-house designed main chip since Google can
tweak controls, however, they want which is something not possible
with off-the-shelf Qualcomm's chips. So an SoC division would give Google
some much-needed flexibility when it comes to hardware. This will
allow Google to innovate its Android and Chrome OS platforms
quickly and stay competitive with Apple and Microsoft since it is
considerably easier to implement certain features into in-house
designed silicon than persuade a third party to incorporate something into their SoC. Also, this
means the Pixel 6 will have a proper in-house flagship
processor and not a midrange one.
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