iPhone 12 Mini
This is the iPhone 12 mini, you've probably seen way too
much and would lead you to believe
there's something gravely wrong with this phone. there are news articles to back it up, the iPhone 12 mini is failing.
The iPhone 12 mini was of course that compact size, able to use a phone one-handed again now what makes it special is the entire iPhone 12 lineup the 12 mini the 12 pro and the 12 pro max all share the same processor, there was no losing performance. the 12 mini also shares the exact same cameras as the regular 12. getting night mode on the ultra-wide-angle lens was something we did not have it on my 11 pro max and it's something that we use all the time. Also, Dolby vision hdr video recording has been a game-changer.
why is it failing? first, the notion or that headline of the 12-minute failing comes from sales at this point it looks like the iPhone 12 mini is only accounting for roughly five percent of the entire iPhone 12 lineup sales, not the entire iPhone lineup
specifically the 12. it's really
simple and easy it may be lazy to
look at the 12 pro max sales and think
because well that's doing well maybe there really isn't a market for smaller smartphones in reality there's a lot more to the picture again those are just iPhone 12 sales the iPhone 11 is still destroying it for apple then of course we have things like the pandemic everything is just kind of all over the place but ultimately it comes down to three reasons. one the iPhone SE 2020 to the name and three it is ultimately too expensive now. so
iPhone SE 2020 now if we dial back the
clock to last year which nobody wants to do looking at the iPhone SE 2020 launch, it was a little weird it was
essentially right when the pandemic really kicked off and everything was just completely up in the air, but apple was like hey
here's an iPhone SE it's the new 2020
model, it's essentially an iPhone
8 body but we sandwiched inside iPhone
11 parts it has touch id it's 40k here
you go.
in a lot of ways it
was actually a very well timed release
just given the circumstance of the world
again that price point of 40k actually
made sense because people didn't want to
drop a ton of cash on a smartphone as far as the performance and the camera if you were upgrading from the original iPhone SE it was huge but ultimately, it kind of lacked what made the original iPhone SE special up until that release we had years of rumors of apple finally updating that iPhone SE which so many people loved not only the compact size but the look the feel it was solid and ultimately when we saw what looked like an iPhone 8 it kind of just took the air out of things with that said though a lot of people needed to upgrade from the original iPhone SE and they did the iPhone SE 2020 actually performed really well for apple and ultimately all those people that had to upgrade at that point maybe would have bought the 12 mini if the SE 2020 never came out from there.
The next thing that is hurting sales with the 12 mini honestly is the name. I know it might sound dumb
but it's true .there's some sort of negative connotation with the word mini where you feel like you're getting less even though you may not be conversely that's why the 12 pro max is doing so well
people want the best the most maxed out
the most extreme best iPhone
money can buy and those people who have that mindset would feel
like they're getting less with the mini
apple can sit there for days and show
charts and talk about how the iPhone 12
mini has the exact same processor
as the more expensive 12 pro max but
people are still going to be like well
max is better than mini so grab
the max. on one hand, you have the iPhone SE
2020 customers which ultimately cannibalize
sales of the 12 mini on the other you
have those people who want the best they
want the max.
Finally, the third point is the iPhone 12 mini is too expensive if we jump back to the iPhone 11 that may have been the best iPhone release and launch ever in terms of what you get for the price that a lot of people don't talk about is the actual successor to the 11 is the regular 12, not the mini. so it comes in at a 10K more that's a huge reason why for me if you're looking at 6.1 inch iPhones the 12 pro
is more compelling because ultimately
that regular 12 is 10k more than
it should be if apple could somehow get the price point of the 12 mini to 60k to keep the regular 12 at 70k then we jump up to the 12 and 12 pro that would have made much more sense so kind of taking every single one of those factors into play if I'm Tim cook here's the move you release three iPhone 12s 12 the 12 pro and the 12 pro max keep that 12 at 70k the iPhone SE 2020 never exists that never launched as useful as it was just completely get rid of it at the end of the iPhone 12 announcement you do a one more thing
bring back the iPhone SE name again
maybe get rid of a camera. do what you have to do to get that down to 50K. those are just my thoughts on whether you agree or disagree.
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